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CPC Advertising

When it comes to cost-per-click (CPC) advertising, if you don’t know what you’re doing, you could easily waste a lot of time and money. CPC is available in the sponsored section of most major search engines. Most of these engines are driven by an auction-based bidding system in which keyword costs can range from pennies to $40 per click or more in the most competitive industries. Costs can mount very quickly, which is why you should put your CPC advertising and management into the hands of our qualified professionals at Princeton Internet Marketing. We will use only the best keywords that can maximize profits for you and install tracking tools to measure your Return On Investment (ROI). As part of our suite of services, we also offer setup, monthly management, tracking and reporting services.

Features

  • Pay on a Cost-per-click (CPC) basis
  • Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
  • Keyword research and recommendations
  • Account setup, including the writing of Titles and Descriptions
  • Training for 24/7 access or for those who prefer doing their own Web management
  • Tracking code installations on your website
  • Weekly or monthly maintenance and management
  • Weekly or monthly reports

Pricing

You control the pricing depending on the number of keywords and search engines you choose. After an initial setup fee, there is a monthly fee that starts 30 days from the date that you sign up for our services. To cover your CPC charges, additional monthly deposits will be required for each engine. While you can set your own budget, for most websites, we would recommend a minimum budget of $500.00 a month. CPC minimum rates vary from engine to engine. For example, Yahoo Search Marketing starts at 10 cents per click, while Google starts at 5 cents per click (higher for most keywords), and LookSmart starts at 15 cents per click and so on. You will have to define the maximum amount of money you want to spend each month for each keyword