Google Analytics

Google Analytics is free and can very easily be added to any website. By simply inserting the Google Analytics code to each page of your site you can start tracking your visitors. But without an expert implementation specialist at the helm you will likely miss out on all the benefits the tool provides. Rather than ending up with missing unrecoverable data, incomplete information, inaccurate or inflated reports, and mixing PPC and Organic traffic, have Princeton Internet Marketing manage the analytics for you!

Process

Analytics Implementation

Maintenance and Support

With the support of our Google Analytics experts, we can assist your business in segmenting and filtering the data to accurately depict where your traffic originates, setup funnels and goal conversions to maximize your conversion rate, help to assess poor performance areas of your website, and identify at which point you may be losing customers.

Optimize and Report

The next step is for our analytics specialists to determine what to do with all of the information that has been acquired. They will ascertain how to properly trend and track the Key Performance Indicators (KPI) in order to have a successful converting website. Provide Actionable Insight to focus on your key business metrics in order to give your business and marketing managers the tools to evaluate and solve business challenges.

Beyond Google Analytics

If you are using another online analytic tool to manage your website, Princeton Internet Marketing can provide the same services stated above while working with your software solution. Our team has expertise in WebTrends, Conversion Analysis, Omniture, Lyris (formerly ClickTracks) and others. Contact us today for a FREE Analytics Consultation